Josh Kolm

New survey data from Nielsen suggests there is a growing affinity for private label store brands in Canada as their dollar share here rises above the global average.

In a report titled “The State of Private Label Around The World,” a survey polled over 30,000 consumers across 60 countries on how they regarded the quality and value of store brands compared to their name brand counterparts.

http://strategyonline.ca/2014/12/17/a-new-standard-for-store-brands/